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		<lastmod>2025-09-14</lastmod>
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			<image:title>I manage $165,000 in monthly Google Ads spend, totaling $1.3M year-to-date across 14 accounts. My campaigns have delivered 1.69M clicks, 154M impressions, and over $9M in conversion value with a strong ROAS, optimizing every dollar for high returns.</image:title>
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			<image:loc>https://lamarriceppc.carrd.co/assets/images/gallery01/fb8bcc03.jpg</image:loc>
			<image:title>In July 2024, I transformed DraftingSteals&#039; PMax campaigns, boosting ROAS by 205% in one month. By restructuring targeting and optimizing Merchant Center feeds, I improved ROAS from 1.37 to 4.20, significantly increasing conversions while reducing costs.</image:title>
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			<image:loc>https://lamarriceppc.carrd.co/assets/images/gallery01/6711c571.jpg</image:loc>
			<image:title>Also in July 2024, I restructured Oh Nuts&#039; PMax campaigns, targeting Bulk Nuts, Candy, and Gift Trays. This led to a 132.72% increase in conversion value, surpassing the goal of doubling it. Conversion rates rose by 52.78%, driving exceptional growth.</image:title>
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			<image:loc>https://lamarriceppc.carrd.co/assets/images/gallery01/adb3f33a.jpg</image:loc>
			<image:title>Over a two-year window, I&#039;ve driven consistent growth across multiple accounts, focusing on optimizing CPCs, increasing CTRs, and maximizing conversion value. Showing a longer timeframe highlights my ability to deliver sustained, high-impact results.</image:title>
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			<image:loc>https://lamarriceppc.carrd.co/assets/images/gallery01/54149031.jpg</image:loc>
			<image:title>While the Cointelegraph team was shorthanded, I designed this bold ad for 1GCX. The visual communicates decisiveness and future-oriented thinking, aligning with their brand&#039;s vision. It’s crafted to drive engagement with a clear, compelling CTA.</image:title>
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			<image:loc>https://lamarriceppc.carrd.co/assets/images/gallery01/fa56e5d5.jpg</image:loc>
			<image:title>When faced with a tight deadline, I independently designed this ad for CrossTower. It highlights benefits like no-fee trading and features a strong call to action. The clean, modern design aligns with the brand’s image, effectively driving conversions.</image:title>
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			<image:loc>https://lamarriceppc.carrd.co/assets/images/gallery01/9c6f0baa.jpg</image:loc>
			<image:title>In collaboration with CT Markets via Cointelegraph, I drove a 304% order increase and 158% gross sales growth YTD. Through targeted strategies, we achieved 141% net sales growth and 174% total sales, showcasing the impact of cross-channel marketing.</image:title>
		</image:image>
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			<image:loc>https://lamarriceppc.carrd.co/assets/images/gallery01/26796273.jpg</image:loc>
			<image:title>Amid a busy holiday season, I designed this festive Cointelegraph ad for a 15% off sale on prints. With the team stretched thin, I led the creative process, crafting visuals that captured the holiday spirit and successfully drove traffic.</image:title>
		</image:image>
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			<image:loc>https://lamarriceppc.carrd.co/assets/images/gallery01/071b013d.jpg</image:loc>
			<image:title>To boost the Cristóbal Balenciaga NFT collection launch, I designed this vibrant ad. It captures the project’s futuristic essence, driving engagement for the live mint. The design effectively highlights the collection’s unique appeal.</image:title>
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