Lamar Rice
Expert in driving digital growth through strategic paid media campaigns
Specializing in optimizing campaigns for maximum ROI with a focus on data-driven strategies, performance analytics and a small bit of graphic design.
I manage $165,000 in monthly Google Ads spend, totaling $1.3M year-to-date across 14 accounts. My campaigns have delivered 1.69M clicks, 154M impressions, and over $9M in conversion value with a strong ROAS, optimizing every dollar for high returns.
In July 2024, I transformed DraftingSteals' PMax campaigns, boosting ROAS by 205% in one month. By restructuring targeting and optimizing Merchant Center feeds, I improved ROAS from 1.37 to 4.20, significantly increasing conversions while reducing costs.
Also in July 2024, I restructured Oh Nuts' PMax campaigns, targeting Bulk Nuts, Candy, and Gift Trays. This led to a 132.72% increase in conversion value, surpassing the goal of doubling it. Conversion rates rose by 52.78%, driving exceptional growth.
Over a two-year window, I've driven consistent growth across multiple accounts, focusing on optimizing CPCs, increasing CTRs, and maximizing conversion value. Showing a longer timeframe highlights my ability to deliver sustained, high-impact results.
While the Cointelegraph team was shorthanded, I designed this bold ad for 1GCX. The visual communicates decisiveness and future-oriented thinking, aligning with their brand's vision. It’s crafted to drive engagement with a clear, compelling CTA.
When faced with a tight deadline, I independently designed this ad for CrossTower. It highlights benefits like no-fee trading and features a strong call to action. The clean, modern design aligns with the brand’s image, effectively driving conversions.
In collaboration with CT Markets via Cointelegraph, I drove a 304% order increase and 158% gross sales growth YTD. Through targeted strategies, we achieved 141% net sales growth and 174% total sales, showcasing the impact of cross-channel marketing.
Amid a busy holiday season, I designed this festive Cointelegraph ad for a 15% off sale on prints. With the team stretched thin, I led the creative process, crafting visuals that captured the holiday spirit and successfully drove traffic.
To boost the Cristóbal Balenciaga NFT collection launch, I designed this vibrant ad. It captures the project’s futuristic essence, driving engagement for the live mint. The design effectively highlights the collection’s unique appeal.
